It all started with an itch
pH is critical for skin health but environmental factors such as hard water, cleansing, UV, pollution, and common skincare and cosmetic products often throw pH off balance. This isn’t too much of a problem when your skin is healthy—but it can be a nightmare for sensitive skin that’s prone to eczema, psoriasis, or other chronic skin conditions.
Jen, experienced marketer and self-described skincare junkie, was struggling with psoriasis (and had for much of her life). She loved skincare but many products, from drugstore to luxury, irritated her skin. She vowed to someday create a skincare product that delivered on its promises—even for people with super-sensitive skin.
When Jen and Rafal met, they knew that they could make a real difference for people suffering from chronic skin conditions, and allow them to finally indulge in and enjoy the self-care rituals of skincare.
After months of researching and consulting with the eczema community and leading dermatologists, they developed their original formula—the first of its kind that can truly lock in pH and create the right environment for long-term skin renewal. Lo and behold, that formula helped Jen, Rafal’s wife and daughter, and many other people with chronic skin conditions find relief.
They knew they were onto something big. And with that, Soteri Skin was born.
Why the name Soteri?
We named Soteri Skin after the ancient Greek goddess of safety and protection, Soteria. A fitting name, given that Soteri Skin treatments protect the skin barrier and help maintain the ideal pH balance. After all, who doesn’t want goddess-like skin?
About the Co-Founders:
Jen WanJen’s been in branding her entire career, receiving her MBA in marketing and luxury branding from Cornell University and ESSEC (a leading French business school). Having suffered from serious psoriasis and cystic acne, Jen understands the physical and emotional toll that chronic skin conditions can take. She's been in search of her own Holy Grail product for most of her life. Now she’s found it, and is thrilled to be a part of a solution that doesn’t just talk the talk; but is truly effective for eczema and for anyone with troubled, sensitive skin.